Faculty Profile  Faculty ProfileLast Modified Time: 10:19:11 AM Wed, 19 Aug 2009 
 Francisco  Guzman
 Contact Information
Francisco Guzman
Associate Professor-Marketing & Logistics
 
Email  francisco.guzman@unt.edu   
Graduate Faculty Membership Status: Full Membership-Permanent   
toggle toggle  Professional Preparation
 Degree Major/Thesis/Dissertation Institution Year
M.Mktg Marketing ESADE Business School 2002
M.P.P. Public Policy Instituto Tecnologico Autonomo de Mexico (ITAM) 1998
B.A. Economics Instituto Tecnologico Autonomo de Mexico 1996
Ph.D. Marketing Universitat Ramon Llull - ESADE --N/A--
toggle toggle Courses Taught By Semester --- Organized Classes will be uploaded from THECB Data file
SemesterSubjectCourse NumberSectionCourse NameCalculated Semester Credit HoursSyllabus 
Summer 5W1 2015MKTG3650001Foundations of Marketing Practice Download Syllabus
Spring 2015MKTG4890002Applied Marketing Problems Download Syllabus
Spring 2015MKTG4330001Strategic Brand Management Download Syllabus
Spring 2015MKTG3881001Personal Professional Development Download Syllabus
Fall 2014MKTG4330001Strategic Brand Management Download Syllabus
Fall 2014MKTG3881001Personal Professional Development Download Syllabus
Summer 5W2 2014MKTG3881001Personal Professional Development Download Syllabus
Spring 2014MKTG4330002Strategic Brand Management Download Syllabus
Spring 2014MKTG4330001Strategic Brand Management Download Syllabus
Spring 2014MKTG3881001Personal Professional Development Download Syllabus
Fall 2013MKTG4330002Strategic Brand Management Download Syllabus
Fall 2013MKTG4330001Strategic Brand Management Download Syllabus
Fall 2013MKTG3881001Personal Professional Development Download Syllabus
Summer 2011MKTG5150001Marketing Management  
Summer 2010MKTG5150001Marketing Management  
Summer 5W1 2013MKTG4890001Applied Marketing Problems Download Syllabus
Spring 2013MKTG4330002Strategic Brand Management Download Syllabus
Spring 2013MKTG4330001Strategic Brand Management Download Syllabus
Spring 2013MKTG3881001Personal Professional Development Download Syllabus
Fall 2012MKTG4330002Strategic Brand Management Download Syllabus
Fall 2012MKTG4330001Strategic Brand Management Download Syllabus
Fall 2012MKTG3881001Personal Professional Development Download Syllabus
Summer 2012MKTG5150001Marketing Management Download Syllabus
Spring 2012MKTG4330002Strategic Brand Management Download Syllabus
Spring 2012MKTG4330001Strategic Brand Management Download Syllabus
Spring 2012MKTG3881001Personal Professional Development Download Syllabus
Spring 2011MKTG4330002Strategic Brand Management Download Syllabus
Spring 2011MKTG4330001Strategic Brand Management Download Syllabus
Spring 2010MKTG4330002Product Planning and Brand Management87Download Syllabus
Spring 2010MKTG4330001Product Planning and Brand Management144Download Syllabus
Fall 2011MKTG4330003Strategic Brand Management Download Syllabus
Fall 2011MKTG4330002Strategic Brand Management Download Syllabus
Fall 2010MKTG4330002Product Planning and Brand Management Download Syllabus
Fall 2010MKTG4330001Product Planning and Brand Management Download Syllabus
Fall 2009MKTG4330002Product Planning and Brand Management132Download Syllabus
Fall 2009MKTG4330001Product Planning and Brand Management90Download Syllabus
toggle toggle  Research and Expertise
 
Francisco
toggle toggle Appointments
Duration (YYYY - YYYY or Present)RankDepartment / SchoolCollege / OfficeUniversity / Company
2006-2012Visiting Professor  EGADE Business School (Monterrey Tech)
2005-2012Visiting Professor  ESADE Business School
2005-2006Assistant Professor  EGADE Business School (Monterrey Tech)
2002-2005Junior Lecturer and Research Assistant  ESADE Business School
2001Research Assistant  "Institute of Public Management (IDGP), ESADE"
toggle toggle Faculty Workload
Duration (YYYY - YYYY)Percentage TeachingPercentage ResearchPercentage Service
2014-2015454510
2013-2014454510
2012-2013454510
2011-2012405010
2010-2011405010
2009-2010404020
toggle toggle Publications
  Type  Publications per page   
1  2 3 4 5 6 7 
  YearPublication  Type
2012
Accepted/In-press
The Impact of Strategic Corporate Social Responsibility on Brand Equity
 
Francisco Guzman; Donna Davis; ; ;
Journal Of Brand Management
Refereed(Peer reviewed) Journals
2011
Accepted/In-press
Supply Chain Governance and Marketing Strategy
 
Audhesh Paswan; Francisco Guzman; Charles Blankson; ;
Industrial Marketing Management
Refereed(Peer reviewed) Journals
2011
Accepted/In-press
The Ian's Pizza Tribe: Reconceptualizing Cross-Cultural Research in the Digital Age
 
Geraldine Henderson; Francisco Guzman; Carol Motley; Lenard Huff;
Journal Of Business Research
Non Refereed(Non-peer reviewed)Journals
2011
Accepted/In-press
Public-Private Collaborations
 
Francisco Guzman; Vicenta Sierra; ; ;
European Journal Of Marketing
Refereed(Peer reviewed) Journals
2011
Accepted/In-press
CIMA: A Marketing Revolution in Mexican Olympic Sports
 
Francisco Guzman; Ivar Sisniega; ; ;
International Journal of Sport Marketing & Sponsorship
Refereed(Peer reviewed) Journals
toggle toggle Editorships
Duration (YYYY - YYYY or Present)OrganizationPositionClassification
2012Journal of Product and Brand ManagementEditor: Special Issue of a PRJ 
2011Journal of Brand ManagementBoard Member: PRJ Editorial Review Board 
2010Journal of Brand ManagementBoard Member: PRJ Editorial Review Board 
2010Journal of Business ResearchEditor: Special Issue of a PRJ 
2009Journal of Product and Brand ManagementEditor: Special Issue of a PRJ 
toggle toggle Presentations and Projects
  Presentations/Projects per page   
1  2 3 4 5 6 
Start DateEnd DatePresentation/Project
2010 2010 Crossing the Border: Changes in the Perception of Brand Image and Self Brand Image - International Colloquium of AM's Brand - Corporate Identity and Reputation SIG - Barcelona - Spain
2009 2009 Corporate Social Responsibility in Global Branding - Cross Cultural Research Conference - Puerto Vallarta - Mexico
2008 2008 Corporate Social Responsibility in Global Branding - International Colloquium of AM's Brand - Corporate Identity and Reputation SIG - Atlanta - Georgia
toggle toggle External Funding
 Performance PeriodTitleSponsorFundingRoleStatus
2010UNT's Junior Faculty Summer Research Fellowship  OtherActive
2009UNT's Junior Faculty Summer Research Fellowship $0OtherActive
2009University of Kentucky Von Allmen Center for Green Marketing Research Grant Program $0OtherActive
2008UNT's Junior Faculty Summer Research Fellowship $5,000OtherActive
2007UNT's Junior Faculty Summer Research Fellowship $5,000OtherActive
2007UNT's Center for Spanish Language Media Center Research Grant $2,500OtherActive
2006ITESM Internal Research Grant (Mexico) $18,000OtherActive
2004ESADE Internal Research Grant (Spain) $3,000OtherActive
toggle toggle Consulting Activities
 Performance Period (YYYY - YYYY or Present)*Company/OrganizationRoleFundingWork Performed
2012Denton Square DountsOther Strategic rebranding plan
2012Fritos (Frito-Lay)Other Strategic rebranding plan
2011Tek-Nek ToysOther Strategic rebranding class project
2011UltibrushOther Strategic rebranding plan
2011The Bicycle PathOther Strategic rebranding class project
2011Cracker Jack (Frito-Lay)Other Strategic rebranding plan
2011The Dallas Academy FoundationOther Strategic marketing plan
2010Chipotle Mexican GrillOther Strategic rebranding class project
2010UNT's Office of Equity and DiversityOther Strategic rebranding project
2010The MilestoneOther Strategic marketing plan
2010Pita PitOther Strategic rebranding class project
2010Denton Country ClubOther Strategic rebranding class project
2009Franconia BreweryOther Strategic marketing plan
2009Pizza InnOther Strategic rebranding class project
2009"Siam off the Square, Denton"Other Strategic rebranding class project
2009Atmos EnergyOther Strategic rebranding class project
2008Boz the Green Bear Next DoorOther Strategic marketing plan
2008"Professional Leadership Program, College of Business, UNT"Other Strategic rebranding class project
2008UNT - We Mean GreenOther Strategic rebranding class project
2008Racing CertificatesOther Strategic marketing plan
2007Elite Health TechnologiesOther Strategic marketing plan
toggle toggle Peer Reviewer Activities
YearAgency/OrganizationField of Expertise
2012Journal of International MarketingReviewer: Ad Hoc Reviewer for a Journal
2012Marketing and Public Policy ConferenceDS: Reviewer - Article / Manuscript
2011European Journal of MarketingDS: Reviewer - Article / Manuscript
2011Journal of International MarketingReviewer: Ad Hoc Reviewer for a Journal
2010European Journal of MarketingDS: Reviewer - Article / Manuscript
2010Journal of International MarketingReviewer: Ad Hoc Reviewer for a Journal
2009Society for Marketing AdvancesReviewer: Conference Paper
2009European Journal of MarketingDS: Reviewer - Article / Manuscript
2009Journal of International MarketingReviewer: Ad Hoc Reviewer for a Journal
2009Cross Cultural Research ConferenceReviewer: Conference Paper
2009International Association for Business and Society ConferenceReviewer: Conference Paper
2009Journal of Brand ManagementReviewer: Ad Hoc Reviewer for a Journal
2009Journal of Public Policy & MarketingReviewer: Ad Hoc Reviewer for a Journal
2009Journal of the Academy of Marketing ScienceReviewer: Ad Hoc Reviewer for a Journal
2008International Association for Business and Society ConferenceReviewer: Conference Paper
2008Qualitative Market Research: An International JournalDS: Reviewer - Article / Manuscript
2008AMA Summer Educators ConferenceReviewer: Conference Paper
2007International Association for Business and Society ConferenceReviewer: Conference Paper
2007Cross Cultural Research ConferenceReviewer: Conference Paper
2007Journal of AdvertisingDS: Reviewer - Article / Manuscript
toggle toggle Mentoring/Advising
Duration (YYYY - YYYY or Present)Student NameClassificationTypeProject/Thesis/Dissertation
2011Sally Baalbaki (Ph.D.) MKTG DS: Thesis / Dissertation Committee - Chair
2011Trang Tran (Ph.D.) MKTG DS: Thesis / Dissertation Committee - Member
2011Leslie Evans (Masters) MERCHANDISING DS: Thesis / Dissertation Committee - Member
2009Lynn Russell (Masters) ANTH DS: Thesis / Dissertation Committee - Member
2008Lili Ye (Ph.D) MKTG DS: Thesis / Dissertation Committee - Member
toggle toggle Committees
Duration (YYYY - YYYY or Present)CommitteePositionClassification
2011Campus Climate Survey CommitteeCommittee MemberUniversity committee
2011UNT Sustainability CouncilCommittee MemberUniversity committee
2011University of North Texas Faculty SenateCommittee MemberLocal
2010 DML Scholarship (and Recognition) CommitteeDepartment committee
2010UNT Sustainability CouncilCommittee MemberUniversity committee
2010University of North Texas Faculty SenateCommittee MemberLocal
2009UNT Sustainability CouncilCommittee MemberUniversity committee
2009DML Ph.D. CommitteeCommittee MemberDepartment committee
2009University of North Texas Faculty SenateCommittee MemberLocal
2008University of North Texas Faculty SenateCommittee MemberLocal
2008UNT Sustainability CouncilCommittee MemberUniversity committee
2008 DML Scholarship CommitteeDepartment committee
2008 OPSDepartment committee
toggle toggle Memberships
Duration (YYYY - YYYY or Present)OrganizationPositionClassification
2006-2012American Marketing Association  
toggle toggle Honors and Recognitions
YearTitleHonoring Organization
2010Minnie Stevens Piper UNT's NomineeUniversity of North Texas
2008Honors ProfessorUniversity of North Texas
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